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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study
|
|---|---|
| Published in |
BMC Public Health, February 2013
|
| DOI | 10.1186/1471-2458-13-126 |
| Pubmed ID | |
| Authors |
Mary-Ann Carter, Louise Signal, Richard Edwards, Janet Hoek, Anthony Maher |
| Abstract |
High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating. While research has demonstrated the effect of tobacco and alcohol sponsorship on consumption, particularly among youth, few studies have examined the extent or impact of food and beverage company sponsorship in sport. Studies using brand logos as a measure suggest unhealthy foods and beverages dominate sports sponsorship. However, as marketing goes beyond the use of brand livery, research examining how marketers support sponsorships that create brand associations encouraging consumer purchase is also required. This study aimed to identify the characteristics and extent of sponsorships and associated marketing by food and non-alcoholic beverage brands and companies through a case study of New Zealand sport. |
X Demographics
The data shown below were collected from the profiles of 24 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 6 | 25% |
| Mexico | 3 | 13% |
| Ireland | 1 | 4% |
| Australia | 1 | 4% |
| United States | 1 | 4% |
| Unknown | 12 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 18 | 75% |
| Practitioners (doctors, other healthcare professionals) | 4 | 17% |
| Scientists | 2 | 8% |
Mendeley readers
The data shown below were compiled from readership statistics for 170 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 170 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 37 | 22% |
| Student > Bachelor | 29 | 17% |
| Researcher | 18 | 11% |
| Student > Ph. D. Student | 17 | 10% |
| Student > Postgraduate | 12 | 7% |
| Other | 19 | 11% |
| Unknown | 38 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Medicine and Dentistry | 23 | 14% |
| Social Sciences | 21 | 12% |
| Business, Management and Accounting | 15 | 9% |
| Nursing and Health Professions | 13 | 8% |
| Sports and Recreations | 13 | 8% |
| Other | 40 | 24% |
| Unknown | 45 | 26% |
Attention Score in Context
This research output has an Altmetric Attention Score of 39. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 August 2023.
All research outputs
#958,313
of 23,972,269 outputs
Outputs from BMC Public Health
#1,031
of 15,773 outputs
Outputs of similar age
#8,776
of 294,548 outputs
Outputs of similar age from BMC Public Health
#7
of 285 outputs
Altmetric has tracked 23,972,269 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 96th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 15,773 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.3. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 294,548 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 285 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.