Studying flu vaccination among undergraduates on a US college campus, they found a msg combining self-interest & prosocial appeal ("Protect yourself & the UMass community!") ⬆️ vax uptake by 8%—but did not achieve herd immunity (70%). Read more: h
Un dilema social (no) saludable: un experimento de campo de mensajes normativos con vacunas contra la gripe https://t.co/uYRC9hNF4P
RT @irenemussio: My paper "An (un)healthy social dilemma: a normative messaging field experiment with flu vaccinations" is finally out! You…
An (un)healthy social dilemma: a normative messaging field experiment with flu vaccinations https://t.co/kaFuEREIFj