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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Effectiveness of alcohol prevention interventions based on the principles of social marketing: a systematic review
|
|---|---|
| Published in |
Substance Abuse Treatment, Prevention, and Policy, June 2013
|
| DOI | 10.1186/1747-597x-8-18 |
| Pubmed ID | |
| Authors |
Meriam M Janssen, Jolanda JP Mathijssen, Marja JH van Bon–Martens, Hans AM van Oers, Henk FL Garretsen |
| Abstract |
Alcohol education aims to increase knowledge on the harm related to alcohol, and to change attitudes and drinking behaviour. However, little (lasting) evidence has been found for alcohol education, in changing alcohol-related attitudes and behaviour. Social marketing uses marketing techniques to achieve a social or healthy goal, and can be used in alcohol education. Social marketing consists of eight principles: customer orientation, insight, segmentation, behavioural goals, exchange, competition, methods mix, and is theory based. This review investigates the application of social marketing in alcohol prevention interventions, and whether application of social marketing influences alcohol-related attitudes or behaviour. |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 20% |
| Unknown | 4 | 80% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 60% |
| Practitioners (doctors, other healthcare professionals) | 2 | 40% |
Mendeley readers
The data shown below were compiled from readership statistics for 158 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 1% |
| New Zealand | 1 | <1% |
| Colombia | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 153 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 26 | 16% |
| Student > Master | 26 | 16% |
| Student > Ph. D. Student | 20 | 13% |
| Other | 12 | 8% |
| Student > Bachelor | 12 | 8% |
| Other | 30 | 19% |
| Unknown | 32 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Medicine and Dentistry | 32 | 20% |
| Social Sciences | 23 | 15% |
| Business, Management and Accounting | 17 | 11% |
| Nursing and Health Professions | 16 | 10% |
| Psychology | 14 | 9% |
| Other | 21 | 13% |
| Unknown | 35 | 22% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 September 2021.
All research outputs
#5,626,312
of 22,711,645 outputs
Outputs from Substance Abuse Treatment, Prevention, and Policy
#306
of 665 outputs
Outputs of similar age
#46,730
of 194,186 outputs
Outputs of similar age from Substance Abuse Treatment, Prevention, and Policy
#5
of 11 outputs
Altmetric has tracked 22,711,645 research outputs across all sources so far. Compared to these this one has done well and is in the 75th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 665 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has gotten more attention than average, scoring higher than 53% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 194,186 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 75% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.