Title |
Physicians’ perceptions of medical representative visits in Yemen: a qualitative study
|
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Published in |
BMC Health Services Research, August 2013
|
DOI | 10.1186/1472-6963-13-331 |
Pubmed ID | |
Authors |
Mahmoud Abdullah Al-Areefi, Mohamed Azmi Hassali, Mohamed Izham b Mohamed Ibrahim |
Abstract |
The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians' prescribing decisions. Within this context, medical representatives (MRs) are the key personnel employed in promoting their products. One significant consequence of the interactions between physicians and medical representatives is a conflict of interests which may contribute to the over prescribing of medications and thus negative effects on patients' health and economics. There is limited detailed information published on the reasons why physicians interact with pharmaceutical representatives. This study aims to qualitatively explore physicians' attitudes about interactions with medical representatives and their reasons for accepting the medical representatives' visits. |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 90 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 13 | 14% |
Researcher | 12 | 13% |
Student > Doctoral Student | 7 | 8% |
Student > Postgraduate | 6 | 7% |
Lecturer | 5 | 6% |
Other | 18 | 20% |
Unknown | 29 | 32% |
Readers by discipline | Count | As % |
---|---|---|
Medicine and Dentistry | 15 | 17% |
Business, Management and Accounting | 11 | 12% |
Pharmacology, Toxicology and Pharmaceutical Science | 9 | 10% |
Nursing and Health Professions | 8 | 9% |
Social Sciences | 4 | 4% |
Other | 12 | 13% |
Unknown | 31 | 34% |