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X Demographics
Mendeley readers
Attention Score in Context
| Title |
An ERP-study of brand and no-name products
|
|---|---|
| Published in |
BMC Neuroscience, November 2013
|
| DOI | 10.1186/1471-2202-14-149 |
| Pubmed ID | |
| Authors |
Anika Thomas, Anke Hammer, Gabriele Beibst, Thomas F Münte |
| Abstract |
Brands create product personalities that are thought to affect consumer decisions. Here we assessed, using the Go/No-go Association Task (GNAT) from social psychology, whether brands as opposed to no-name products are associated with implicit positive attitudes. Healthy young German participants viewed series of photos of cosmetics and food items (half of them brands) intermixed with positive and negative words. In any given run, one category of goods (e.g., cosmetics) and one kind of words (e.g., positive) had to be responded to, whereas responses had to be withheld for the other categories. Event-related brain potentials were recorded during the task. |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Italy | 2 | 29% |
| United Kingdom | 2 | 29% |
| Australia | 1 | 14% |
| Unknown | 2 | 29% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 43% |
| Practitioners (doctors, other healthcare professionals) | 3 | 43% |
| Scientists | 1 | 14% |
Mendeley readers
The data shown below were compiled from readership statistics for 103 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 103 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 21 | 20% |
| Student > Master | 13 | 13% |
| Student > Doctoral Student | 12 | 12% |
| Researcher | 10 | 10% |
| Student > Bachelor | 7 | 7% |
| Other | 16 | 16% |
| Unknown | 24 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 20 | 19% |
| Business, Management and Accounting | 19 | 18% |
| Social Sciences | 7 | 7% |
| Neuroscience | 7 | 7% |
| Medicine and Dentistry | 5 | 5% |
| Other | 17 | 17% |
| Unknown | 28 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 July 2014.
All research outputs
#6,254,484
of 25,182,110 outputs
Outputs from BMC Neuroscience
#257
of 1,288 outputs
Outputs of similar age
#66,575
of 315,887 outputs
Outputs of similar age from BMC Neuroscience
#4
of 35 outputs
Altmetric has tracked 25,182,110 research outputs across all sources so far. Compared to these this one has done well and is in the 75th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,288 research outputs from this source. They receive a mean Attention Score of 4.7. This one has done well, scoring higher than 80% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 315,887 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 78% of its contemporaries.
We're also able to compare this research output to 35 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.