An ERP-study of brand and no-name products

Overview of attention for article published in BMC Neuroscience, November 2013

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (78th percentile)
High Attention Score compared to outputs of the same age and source (91st percentile)

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An ERP-study of brand and no-name products Anika Thomas, Anke Hammer, [...], and Thomas F Münte Background... An ERP-study of…

pictures of brand products are more arousing than those of no-name products pictures of brand products are more arousing than…

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