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Valuing breastfeeding: a qualitative study of women’s experiences of a financial incentive scheme for breastfeeding

Overview of attention for article published in BMC Pregnancy and Childbirth, January 2018
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Title
Valuing breastfeeding: a qualitative study of women’s experiences of a financial incentive scheme for breastfeeding
Published in
BMC Pregnancy and Childbirth, January 2018
DOI 10.1186/s12884-017-1651-7
Pubmed ID
Authors

Maxine Johnson, Barbara Whelan, Clare Relton, Kate Thomas, Mark Strong, Elaine Scott, Mary J. Renfrew

Abstract

A cluster randomised controlled trial of a financial incentive for breastfeeding conducted in areas with low breastfeeding rates in the UK reported a statistically significant increase in breastfeeding at 6-8 weeks. In this paper we report an analysis of interviews with women eligible for the scheme, exploring their experiences and perceptions of the scheme and its impact on breastfeeding to support the interpretation of the results of the trial. Semi-structured interviews were carried out with 35 women eligible for the scheme during the feasibility and trial stages. All interviews were recorded and verbatim transcripts analysed using a Framework Analysis approach. Women reported that their decisions about infant feeding were influenced by the behaviours and beliefs of their family and friends, socio-cultural norms and by health and practical considerations. They were generally positive about the scheme, and felt valued for the effort involved in breastfeeding. The vouchers were frequently described as a reward, a bonus and something to look forward to, and helping women keep going with their breastfeeding. They were often perceived as compensation for the difficulties women encountered during breastfeeding. The scheme was not thought to make a difference to mothers who were strongly against breastfeeding. However, women did believe the scheme would help normalise breastfeeding, influence those who were undecided and help women to keep going with breastfeeding and reach key milestones e.g. 6 weeks or 3 months. The scheme was acceptable to women, who perceived it as rewarding and valuing them for breastfeeding. Women reported that the scheme could raise awareness of breastfeeding and encourage its normalisation. This provides a possible mechanism of action to explain the results of the trial. The trial is registered with the ISRCTN registry, number 44898617 , https://www.isrctn.com.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 148 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 148 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 20 14%
Student > Bachelor 14 9%
Researcher 10 7%
Student > Postgraduate 8 5%
Student > Ph. D. Student 8 5%
Other 27 18%
Unknown 61 41%
Readers by discipline Count As %
Nursing and Health Professions 39 26%
Medicine and Dentistry 20 14%
Social Sciences 9 6%
Psychology 6 4%
Unspecified 4 3%
Other 9 6%
Unknown 61 41%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 March 2019.
All research outputs
#20,458,307
of 23,015,156 outputs
Outputs from BMC Pregnancy and Childbirth
#3,839
of 4,238 outputs
Outputs of similar age
#378,529
of 442,237 outputs
Outputs of similar age from BMC Pregnancy and Childbirth
#89
of 92 outputs
Altmetric has tracked 23,015,156 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 4,238 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.8. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 442,237 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 92 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.