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Beyond the brotherhood: Skoal Bandits’ role in the evolution of marketing moist smokeless tobacco pouches

Overview of attention for article published in Tobacco Induced Diseases, December 2017
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (54th percentile)

Mentioned by

twitter
2 tweeters

Citations

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7 Dimensions

Readers on

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21 Mendeley
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Title
Beyond the brotherhood: Skoal Bandits’ role in the evolution of marketing moist smokeless tobacco pouches
Published in
Tobacco Induced Diseases, December 2017
DOI 10.1186/s12971-017-0150-y
Pubmed ID
Authors

Yogi H. Hendlin, Jessica R. Veffer, M. Jane Lewis, Pamela M. Ling

Abstract

Since 2006, "snus" smokeless tobacco has been sold in the U.S.. However, U.S. Smokeless Tobacco (USST) and Swedish Match developed and marketed pouched moist snuff tobacco (MST) since 1973. Analysis of previously secret tobacco documents, advertisements and trade press. USST partnered with Swedish Match, forming United Scandia International to develop pouch products as part of the "Lotus Project." Pouched MST was not commonly used, either in Sweden or the U.S. prior to the Lotus Project's innovation in 1973. The project aimed to transform smokeless tobacco from being perceived as an "unsightly habit of old men" into a relevant, socially acceptable urban activity, targeting 15-35 year-old men. While USST's initial pouched product "Good Luck," never gained mainstream traction, Skoal Bandits captured significant market share after its 1983 introduction. Internal market research found that smokers generally used Skoal Bandits in smokefree environments, yet continued to smoke cigarettes in other contexts. Over time, pouch products increasingly featured increased flavor, size, nicotine strength and user imagery variation. Marlboro and Camel Snus advertising mirrors historical advertising for Skoal Bandits, designed to recruit new users and smokers subjected to smokefree places. Despite serious efforts, pouched MST marketing has been unable to dispel its association with traditional smokeless tobacco stereotypes as macho and rural. Public education efforts to discourage new users and dual use of MST and cigarettes should emphasize that "new" pouch products are simply repackaging "old" smokeless tobacco.

Twitter Demographics

The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 21 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 19%
Student > Doctoral Student 3 14%
Researcher 3 14%
Student > Bachelor 2 10%
Professor > Associate Professor 2 10%
Other 5 24%
Unknown 2 10%
Readers by discipline Count As %
Medicine and Dentistry 3 14%
Business, Management and Accounting 3 14%
Agricultural and Biological Sciences 3 14%
Environmental Science 2 10%
Social Sciences 2 10%
Other 3 14%
Unknown 5 24%

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 January 2018.
All research outputs
#6,853,668
of 12,342,061 outputs
Outputs from Tobacco Induced Diseases
#90
of 176 outputs
Outputs of similar age
#156,696
of 354,808 outputs
Outputs of similar age from Tobacco Induced Diseases
#6
of 8 outputs
Altmetric has tracked 12,342,061 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 176 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.3. This one is in the 47th percentile – i.e., 47% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 354,808 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.