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Brand equity and willingness to pay for condoms in zimbabwe

Overview of attention for article published in Reproductive Health, October 2011
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (80th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (60th percentile)

Mentioned by

twitter
8 tweeters

Citations

dimensions_citation
16 Dimensions

Readers on

mendeley
73 Mendeley
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Title
Brand equity and willingness to pay for condoms in zimbabwe
Published in
Reproductive Health, October 2011
DOI 10.1186/1742-4755-8-29
Pubmed ID
Authors

W Douglas Evans, Noah Taruberekera, Kim Longfield, Jeremy Snider

Abstract

Zimbabwe suffers from one of the greatest burdens of HIV/AIDS in the world that has been compounded by social and economic instability in the past decade. However, from 2001 to 2009 HIV prevalence among 15-49 year olds declined from 26% to approximately 14%. Behavior change and condom use may in part explain this decline.PSI-Zimbabwe socially markets the Protector Plus (P+) branded line of condoms. When Zimbabwe converted to a dollar-based economy in 2009, the price of condoms was greatly increased and new marketing efforts were undertaken. This paper evaluates the role of condom marketing, a multi-dimensional scale of brand peceptions (brand equity), and price in condom use behavior.

Twitter Demographics

The data shown below were collected from the profiles of 8 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 73 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 1%
Unknown 72 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 19%
Researcher 12 16%
Student > Ph. D. Student 11 15%
Student > Doctoral Student 6 8%
Student > Bachelor 5 7%
Other 14 19%
Unknown 11 15%
Readers by discipline Count As %
Social Sciences 14 19%
Business, Management and Accounting 13 18%
Medicine and Dentistry 8 11%
Nursing and Health Professions 8 11%
Economics, Econometrics and Finance 5 7%
Other 9 12%
Unknown 16 22%

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 November 2011.
All research outputs
#4,627,054
of 22,655,397 outputs
Outputs from Reproductive Health
#521
of 1,406 outputs
Outputs of similar age
#27,358
of 140,468 outputs
Outputs of similar age from Reproductive Health
#4
of 10 outputs
Altmetric has tracked 22,655,397 research outputs across all sources so far. Compared to these this one has done well and is in the 79th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,406 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.7. This one has gotten more attention than average, scoring higher than 62% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 140,468 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 6 of them.