Important. People can imagine visuals far more easily than sound. If you're making films for testing, remember this. Make your soundtrack more finished than your visuals.
One of the most under-rated aspects of building memory structures in marketing. Most marketers ignore the fact that people can easily imagine video, but struggle with audio. Overlay that with the memory structures we so easily cre…https://t.co/slFHWO2gPN
Sonic branding in marketing isn't just about jingles or tones, it's also considering the sounds products make during use, and how these sounds play with our expectations and level-set our enjoyment. Fascinating stuff 👂👇
Really interesting paper -- "...the sounds we hear prior to tasting also influence both our sensory expectations concerning what a food or beverage product will taste like and how much we think that we are going to enjoy the experience." | READ IT ->