Learning what our target audiences think and do: extending segmentation to all four bases

RT @rundlesr: #Behaviour, #Demographics, #Place lived and #Psychographics (what people think) can combine to deliver actionable behavioural…

Learning what our target audiences think & do: Extending segmentation: The most important variables in segment formation were age, household type, experience of risky sexual encounters & previously being tested or treated for STI https://t.co/jWoaj

Learning what our target audiences think & do: Extending segmentation: The most important variables in segment formation were age, household type, experience of risky sexual encounters & previously being tested or treated for STI https://t.co/jWoaj

RT @makadir: My latest article with Anna Kitunen, @rundlesr, @DrBadejo, @georgezd and Megan Price on #segmentation of population for #sexua…