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Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

Overview of attention for article published in BMC Public Health, February 2012
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (74th percentile)
  • Good Attention Score compared to outputs of the same age and source (70th percentile)

Mentioned by

policy
1 policy source
twitter
3 X users

Citations

dimensions_citation
33 Dimensions

Readers on

mendeley
185 Mendeley
citeulike
2 CiteULike
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Title
Lessons for public health campaigns from analysing commercial food marketing success factors: a case study
Published in
BMC Public Health, February 2012
DOI 10.1186/1471-2458-12-139
Pubmed ID
Authors

Jessica Aschemann-Witzel, Federico JA Perez-Cueto, Barbara Niedzwiedzka, Wim Verbeke, Tino Bech-Larsen

Abstract

Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating.

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 185 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Australia 3 2%
New Zealand 2 1%
United Kingdom 2 1%
Costa Rica 1 <1%
Taiwan 1 <1%
Denmark 1 <1%
Unknown 175 95%

Demographic breakdown

Readers by professional status Count As %
Student > Master 44 24%
Student > Bachelor 27 15%
Student > Ph. D. Student 17 9%
Researcher 13 7%
Lecturer 9 5%
Other 32 17%
Unknown 43 23%
Readers by discipline Count As %
Social Sciences 30 16%
Business, Management and Accounting 22 12%
Nursing and Health Professions 16 9%
Medicine and Dentistry 13 7%
Agricultural and Biological Sciences 12 6%
Other 37 20%
Unknown 55 30%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 August 2019.
All research outputs
#5,847,550
of 22,663,150 outputs
Outputs from BMC Public Health
#5,980
of 14,743 outputs
Outputs of similar age
#38,472
of 156,309 outputs
Outputs of similar age from BMC Public Health
#65
of 230 outputs
Altmetric has tracked 22,663,150 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 14,743 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.9. This one has gotten more attention than average, scoring higher than 58% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 156,309 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.
We're also able to compare this research output to 230 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.