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The reach and impact of social marketing and reproductive health communication campaigns in Zambia

Overview of attention for article published in BMC Public Health, December 2007
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (80th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (54th percentile)

Mentioned by

policy
1 policy source
wikipedia
1 Wikipedia page

Citations

dimensions_citation
37 Dimensions

Readers on

mendeley
161 Mendeley
citeulike
1 CiteULike
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Title
The reach and impact of social marketing and reproductive health communication campaigns in Zambia
Published in
BMC Public Health, December 2007
DOI 10.1186/1471-2458-7-352
Pubmed ID
Authors

Ronan Van Rossem, Dominique Meekers

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 161 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 1%
United States 2 1%
Indonesia 1 <1%
Costa Rica 1 <1%
Malawi 1 <1%
Ghana 1 <1%
Poland 1 <1%
Unknown 152 94%

Demographic breakdown

Readers by professional status Count As %
Student > Master 38 24%
Researcher 21 13%
Student > Ph. D. Student 20 12%
Student > Doctoral Student 13 8%
Student > Postgraduate 11 7%
Other 32 20%
Unknown 26 16%
Readers by discipline Count As %
Social Sciences 50 31%
Medicine and Dentistry 34 21%
Nursing and Health Professions 15 9%
Business, Management and Accounting 8 5%
Psychology 6 4%
Other 18 11%
Unknown 30 19%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 June 2023.
All research outputs
#5,029,422
of 23,885,338 outputs
Outputs from BMC Public Health
#5,585
of 15,685 outputs
Outputs of similar age
#22,922
of 160,997 outputs
Outputs of similar age from BMC Public Health
#17
of 35 outputs
Altmetric has tracked 23,885,338 research outputs across all sources so far. Compared to these this one has done well and is in the 75th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 15,685 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.3. This one has gotten more attention than average, scoring higher than 63% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 160,997 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 35 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.