RT @Imperial_IGHI: New IGHI research suggests pricing & branding can have a major impact on people's choices when buying medicine over the…
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RT @Imperial_IGHI: New IGHI research suggests pricing & branding can have a major impact on people's choices when buying medicine over the…
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New IGHI research suggests pricing & branding can have a major impact on people's choices when buying medicine over the counter (OTC). Improving awareness of the availability of different OTC drugs could help mitigate rising healthcare costs. Read m
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The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs https://t.co/kDDg0TF5xg