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Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

Overview of attention for article published in BMC Public Health, August 2016
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  • Above-average Attention Score compared to outputs of the same age (57th percentile)
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3 tweeters

Citations

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9 Dimensions

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85 Mendeley
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Title
Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study
Published in
BMC Public Health, August 2016
DOI 10.1186/s12889-016-3523-x
Pubmed ID
Authors

Melissa Anne Fernandez, Sophie Desroches, Mylène Turcotte, Marie Marquis, Joëlle Dufour, Véronique Provencher

Abstract

The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. The purpose of this study was to describe factors that influenced cross-sector partners' decision to adopt the EWC. Thematic content analysis, based primarily on an a priori codebook of constructs from Roger's diffusion of innovations decision process model, was conducted on hour-long semi-structured telephone interviews with Health Canada's cross-sector partners (n = 18). Dominant themes influencing cross-sector partners' decision to adopt the EWC were: high compatibility with the organization's values; being associated with Health Canada; and low perceived complexity of activities. Several adopters indicated that social norms (e.g., knowing that other organizations in their network were involved in the collaboration) played a strong role in their decision to participate, particularly for food retailers and small organizations. The opportunity itself to work in partnership with Health Canada and other organizations was seen as a prominent relative advantage by many organizations. Adopters were characterized as having high social participation and positive attitudes towards health, new ideas and Health Canada. The lack of exposure to the mass media channels used to diffuse the campaign and reserved attitudes towards Health Canada were prominent obstacles identified by a minority of health organizations, which challenged the decision to adopt the EWC. Most other barriers were considered as minor challenges and did not appear to impede the adoption process. Understanding factors that influence cross-sector adoption of nutrition initiatives can help decision makers target the most appropriate partners to advance public health objectives. Government health agencies are likely to find strong partners in organizations that share the same values as the initiative, have positive attitudes towards health, are extremely implicated in social causes and value the notion of partnership.

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 85 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 85 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 15 18%
Student > Master 14 16%
Student > Ph. D. Student 10 12%
Researcher 7 8%
Student > Doctoral Student 7 8%
Other 12 14%
Unknown 20 24%
Readers by discipline Count As %
Nursing and Health Professions 13 15%
Social Sciences 10 12%
Business, Management and Accounting 6 7%
Environmental Science 5 6%
Agricultural and Biological Sciences 4 5%
Other 19 22%
Unknown 28 33%

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 September 2016.
All research outputs
#3,726,121
of 8,320,311 outputs
Outputs from BMC Public Health
#4,254
of 6,995 outputs
Outputs of similar age
#108,072
of 251,996 outputs
Outputs of similar age from BMC Public Health
#223
of 358 outputs
Altmetric has tracked 8,320,311 research outputs across all sources so far. This one has received more attention than most of these and is in the 55th percentile.
So far Altmetric has tracked 6,995 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one is in the 38th percentile – i.e., 38% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 251,996 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.
We're also able to compare this research output to 358 others from the same source and published within six weeks on either side of this one. This one is in the 37th percentile – i.e., 37% of its contemporaries scored the same or lower than it.