Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude
Article in Journal of Science and Technology Policy Management (March 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in Journal of Science and Technology Policy Management (March 2024)
Article in Technological Forecasting and Social Change (February 2024)
Preprint in JMIR Preprints (November 2023)