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Child-oriented marketing techniques in snack food packages in Guatemala

Overview of attention for article published in BMC Public Health, October 2013
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (80th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (62nd percentile)

Mentioned by

policy
1 policy source
twitter
6 X users
facebook
1 Facebook page

Citations

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58 Dimensions

Readers on

mendeley
174 Mendeley
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Title
Child-oriented marketing techniques in snack food packages in Guatemala
Published in
BMC Public Health, October 2013
DOI 10.1186/1471-2458-13-967
Pubmed ID
Authors

Violeta Chacon, Paola Letona, Joaquin Barnoya

Abstract

Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children's food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as "healthy" or "less-healthy".

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 174 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 1%
Unknown 172 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 32 18%
Researcher 25 14%
Student > Ph. D. Student 22 13%
Student > Bachelor 17 10%
Student > Doctoral Student 9 5%
Other 31 18%
Unknown 38 22%
Readers by discipline Count As %
Medicine and Dentistry 29 17%
Nursing and Health Professions 24 14%
Social Sciences 19 11%
Agricultural and Biological Sciences 12 7%
Business, Management and Accounting 12 7%
Other 32 18%
Unknown 46 26%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 February 2022.
All research outputs
#4,424,790
of 22,788,370 outputs
Outputs from BMC Public Health
#4,843
of 14,854 outputs
Outputs of similar age
#41,596
of 211,811 outputs
Outputs of similar age from BMC Public Health
#107
of 287 outputs
Altmetric has tracked 22,788,370 research outputs across all sources so far. Compared to these this one has done well and is in the 80th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 14,854 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.9. This one has gotten more attention than average, scoring higher than 67% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 211,811 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 287 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 62% of its contemporaries.