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Individual preferences modulate incentive values: Evidence from functional MRI

Overview of attention for article published in Behavioral and Brain Functions, November 2008
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63 Mendeley
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Title
Individual preferences modulate incentive values: Evidence from functional MRI
Published in
Behavioral and Brain Functions, November 2008
DOI 10.1186/1744-9081-4-55
Pubmed ID
Authors

Susan Koeneke, Andreas F Pedroni, Anja Dieckmann, Volker Bosch, Lutz Jäncke

Abstract

In most studies on human reward processing, reward intensity has been manipulated on an objective scale (e.g., varying monetary value). Everyday experience, however, teaches us that objectively equivalent rewards may differ substantially in their subjective incentive values. One factor influencing incentive value in humans is branding. The current study explores the hypothesis that individual brand preferences modulate activity in reward areas similarly to objectively measurable differences in reward intensity.

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 63 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 2%
Canada 1 2%
Belgium 1 2%
Denmark 1 2%
Russia 1 2%
Unknown 58 92%

Demographic breakdown

Readers by professional status Count As %
Researcher 13 21%
Student > Ph. D. Student 9 14%
Student > Doctoral Student 9 14%
Professor > Associate Professor 8 13%
Student > Master 7 11%
Other 14 22%
Unknown 3 5%
Readers by discipline Count As %
Psychology 24 38%
Neuroscience 8 13%
Business, Management and Accounting 6 10%
Medicine and Dentistry 6 10%
Social Sciences 4 6%
Other 9 14%
Unknown 6 10%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 February 2014.
All research outputs
#14,388,554
of 25,374,647 outputs
Outputs from Behavioral and Brain Functions
#180
of 417 outputs
Outputs of similar age
#146,531
of 178,919 outputs
Outputs of similar age from Behavioral and Brain Functions
#4
of 8 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 417 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.8. This one has gotten more attention than average, scoring higher than 56% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 178,919 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 18th percentile – i.e., 18% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 4 of them.