Individual preferences modulate incentive values: Evidence from functional MRI

Overview of attention for article published in Behavioral and Brain Functions, November 2008

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So far, Altmetric has seen 6 X posts from 4 X users, with an upper bound of 81,183 followers.

RT @Neuroset_net: Shopping desire triggers activity in brain motor areas (aimed at grabbing products) http://t.co/UR61UVnEC1 #neuromarketi…

RT @Neuroset_net: Shopping desire triggers activity in brain motor areas (aimed at grabbing products) http://t.co/UR61UVnEC1 #neuromarketi…

RT @Neuroset_net: Shopping desire triggers activity in brain motor areas (aimed at grabbing products) http://t.co/UR61UVnEC1 #neuromarketi…

Shopping desire triggers activity in brain motor areas (aimed at grabbing products) http://t.co/oDzHiJ6YOK #neuromarketing

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