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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis
|
|---|---|
| Published in |
BMC Public Health, February 2014
|
| DOI | 10.1186/1471-2458-14-151 |
| Pubmed ID | |
| Authors |
Samantha L Thomas, Timothy Olds, Simone Pettigrew, Heather Yeatman, Jim Hyde, Christine Dragovic |
| Abstract |
Social marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising has the potential to effectively communicate information about obesity, some argue that the current framing and delivery of these campaigns are ineffective, and may cause more harm than good. |
X Demographics
The data shown below were collected from the profiles of 22 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 7 | 32% |
| United Kingdom | 4 | 18% |
| Ireland | 1 | 5% |
| New Zealand | 1 | 5% |
| Cameroon | 1 | 5% |
| Unknown | 8 | 36% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 8 | 36% |
| Scientists | 7 | 32% |
| Practitioners (doctors, other healthcare professionals) | 5 | 23% |
| Science communicators (journalists, bloggers, editors) | 2 | 9% |
Mendeley readers
The data shown below were compiled from readership statistics for 124 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | <1% |
| Unknown | 123 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 25 | 20% |
| Student > Bachelor | 19 | 15% |
| Student > Ph. D. Student | 18 | 15% |
| Researcher | 7 | 6% |
| Unspecified | 7 | 6% |
| Other | 25 | 20% |
| Unknown | 23 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 17 | 14% |
| Psychology | 17 | 14% |
| Nursing and Health Professions | 13 | 10% |
| Medicine and Dentistry | 13 | 10% |
| Business, Management and Accounting | 8 | 6% |
| Other | 31 | 25% |
| Unknown | 25 | 20% |
Attention Score in Context
This research output has an Altmetric Attention Score of 13. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 August 2014.
All research outputs
#2,522,295
of 24,211,034 outputs
Outputs from BMC Public Health
#2,909
of 15,953 outputs
Outputs of similar age
#30,832
of 322,370 outputs
Outputs of similar age from BMC Public Health
#47
of 260 outputs
Altmetric has tracked 24,211,034 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 15,953 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.4. This one has done well, scoring higher than 81% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 322,370 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 90% of its contemporaries.
We're also able to compare this research output to 260 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 82% of its contemporaries.