Title |
Communicating information about “what not to do” to consumers
|
---|---|
Published in |
BMC Medical Informatics and Decision Making, December 2013
|
DOI | 10.1186/1472-6947-13-s3-s2 |
Pubmed ID | |
Authors |
John S Santa |
Abstract |
Americans devote more resources to health care than any other developed country, and yet they have worse health outcomes and less access. This creates a perfect set of opportunities for Consumer Reports, a nonprofit consumer advocacy and multimedia organization known for its focus on individual consumers in markets where significant amounts of misinformation is in play. Consumer Reports uses comparisons/ratings based on the best available data to "level" the market playing field. While our early efforts to inform consumers of overuse and underuse in health care were successful, we sensed there were opportunities to have greater impact. Over a 5-year period, with the help of many partners, Consumer Reports learned more about how to communicate "what not to do" to consumers, ultimately enhancing the effectiveness of this difficult message. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
Canada | 5 | 36% |
United States | 2 | 14% |
Spain | 1 | 7% |
India | 1 | 7% |
Unknown | 5 | 36% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 6 | 43% |
Practitioners (doctors, other healthcare professionals) | 4 | 29% |
Science communicators (journalists, bloggers, editors) | 2 | 14% |
Scientists | 2 | 14% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 2% |
Colombia | 1 | 2% |
United States | 1 | 2% |
Unknown | 54 | 95% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 12 | 21% |
Student > Master | 6 | 11% |
Student > Doctoral Student | 4 | 7% |
Librarian | 3 | 5% |
Student > Bachelor | 3 | 5% |
Other | 13 | 23% |
Unknown | 16 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Medicine and Dentistry | 13 | 23% |
Social Sciences | 5 | 9% |
Economics, Econometrics and Finance | 5 | 9% |
Pharmacology, Toxicology and Pharmaceutical Science | 3 | 5% |
Psychology | 3 | 5% |
Other | 10 | 18% |
Unknown | 18 | 32% |