Report for: Plain packaging of cigarettes and smoking behavior: study protocol for a randomized controlled study

Title	Plain packaging of cigarettes and smoking behavior: study protocol for a randomized controlled study
Published in	Trials, June 2014
DOI	10.1186/1745-6215-15-252
Pubmed ID	24965551
Authors	Olivia M Maynard, Ute Leonards, Angela S Attwood, Linda Bauld, Lee Hogarth, Marcus R Munafò
Abstract	Previous research on the effects of plain packaging has largely relied on self-report measures. Here we describe the protocol of a randomized controlled trial investigating the effect of the plain packaging of cigarettes on smoking behavior in a real-world setting.

X Demographics

The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.

Country	Count	As %
United Kingdom	7	70%
Unknown	3	30%

Type	Count	As %
Members of the public	6	60%
Practitioners (doctors, other healthcare professionals)	2	20%
Science communicators (journalists, bloggers, editors)	1	10%
Scientists	1	10%

Mendeley readers

The data shown below were compiled from readership statistics for 57 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Country	Count	As %
Denmark	1	2%
Unknown	56	98%

Readers by professional status	Count	As %
Student > Ph. D. Student	9	16%
Student > Master	9	16%
Researcher	8	14%
Student > Bachelor	6	11%
Other	4	7%
Other	10	18%
Unknown	11	19%

Readers by discipline	Count	As %
Psychology	11	19%
Medicine and Dentistry	9	16%
Nursing and Health Professions	7	12%
Agricultural and Biological Sciences	4	7%
Environmental Science	2	4%
Other	9	16%
Unknown	15	26%

Plain packaging of cigarettes and smoking behavior: study protocol for a randomized controlled study