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Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study

Overview of attention for article published in BMC Public Health, February 2015
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Title
Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study
Published in
BMC Public Health, February 2015
DOI 10.1186/s12889-015-1495-x
Pubmed ID
Authors

Karen B Farris, Mary L Aquilino, Peter Batra, Vince Marshall, Mary E Losch

Abstract

Almost 50% of pregnancies in the United States are unwanted or mistimed. Notably, just over one-half of unintended pregnancies occurred when birth control was being used, suggesting inappropriate or poor use or contraceptive failure. About two-thirds of all women who are of reproductive age use contraceptives, and oral hormonal contraceptives remain the most common contraceptive method. Often, contraceptive products are obtained in community pharmacies. The purpose of this study was to determine whether a pharmacy-based intervention would impact sales of contraceptive products in pharmacies.

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 55 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 55 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 13 24%
Researcher 8 15%
Student > Ph. D. Student 5 9%
Student > Bachelor 4 7%
Other 4 7%
Other 8 15%
Unknown 13 24%
Readers by discipline Count As %
Medicine and Dentistry 11 20%
Nursing and Health Professions 6 11%
Social Sciences 5 9%
Business, Management and Accounting 4 7%
Pharmacology, Toxicology and Pharmaceutical Science 4 7%
Other 12 22%
Unknown 13 24%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 October 2015.
All research outputs
#18,403,994
of 22,796,179 outputs
Outputs from BMC Public Health
#12,847
of 14,855 outputs
Outputs of similar age
#261,619
of 358,560 outputs
Outputs of similar age from BMC Public Health
#191
of 231 outputs
Altmetric has tracked 22,796,179 research outputs across all sources so far. This one is in the 11th percentile – i.e., 11% of other outputs scored the same or lower than it.
So far Altmetric has tracked 14,855 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.9. This one is in the 6th percentile – i.e., 6% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 358,560 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 231 others from the same source and published within six weeks on either side of this one. This one is in the 9th percentile – i.e., 9% of its contemporaries scored the same or lower than it.