The use of tracker technologies on branded prescription drug websites: privacy, data acquisition and programmatic advertising
Article in International Journal of Pharmaceutical and Healthcare Marketing (February 2024)
The most recent citing publications are shown below. View all 46 publications that cite this research output on Dimensions.
Article in International Journal of Pharmaceutical and Healthcare Marketing (February 2024)
Book chapter (June 2023)
Article in International Entrepreneurship and Management Journal (February 2023)