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A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes

Overview of attention for article published in BMC Public Health, September 2015
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (94th percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

news
1 news outlet
policy
3 policy sources
twitter
30 X users

Citations

dimensions_citation
44 Dimensions

Readers on

mendeley
145 Mendeley
citeulike
1 CiteULike
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Title
A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes
Published in
BMC Public Health, September 2015
DOI 10.1186/s12889-015-2088-4
Pubmed ID
Authors

Rajendra-Prasad Yadav, Miwako Kobayashi

Abstract

Mass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004. This review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well. A total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median -15.1 %, range -28.8 to 0 %), whereas results of studies that had concomitant enforcement activities were more variable (median -8.6 %, range -36.4 to +14.6 %). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95 % CI = 0.94 to 1.06). Despite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns.

X Demographics

X Demographics

The data shown below were collected from the profiles of 30 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 145 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Cambodia 1 <1%
Spain 1 <1%
Brazil 1 <1%
Unknown 142 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 31 21%
Researcher 19 13%
Student > Ph. D. Student 17 12%
Student > Bachelor 15 10%
Other 9 6%
Other 23 16%
Unknown 31 21%
Readers by discipline Count As %
Medicine and Dentistry 24 17%
Nursing and Health Professions 20 14%
Social Sciences 15 10%
Business, Management and Accounting 8 6%
Psychology 8 6%
Other 25 17%
Unknown 45 31%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 38. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 April 2024.
All research outputs
#1,087,562
of 25,637,545 outputs
Outputs from BMC Public Health
#1,209
of 17,736 outputs
Outputs of similar age
#14,460
of 278,154 outputs
Outputs of similar age from BMC Public Health
#26
of 341 outputs
Altmetric has tracked 25,637,545 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 17,736 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.5. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 278,154 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 341 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.