The influence of brand awareness on brand equity: an investigation among dentists and their prescription behavior
Article in International Journal of Pharmaceutical and Healthcare Marketing (May 2024)
The most recent citing publications are shown below. View all 18 publications that cite this research output on Dimensions.
Article in International Journal of Pharmaceutical and Healthcare Marketing (May 2024)
Article in International Journal of Pharmacy Practice (November 2023)
Article in Implementation Science (October 2023)