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Mendeley readers
Attention Score in Context
| Title |
Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market
|
|---|---|
| Published in |
Harm Reduction Journal, May 2011
|
| DOI | 10.1186/1477-7517-8-10 |
| Pubmed ID | |
| Authors |
Laura M Romito, M Kim Saxton, Lorinda L Coan, Arden G Christen |
| Abstract |
With declining cigarette sales, tobacco manufacturers have been developing and marketing new smokeless products, such as R. J. Reynolds' dissolvable tobacco, Camel Sticks, Strips and Orbs. This study assessed the availability, price and point-of-purchase promotional strategies for Camel Dissolvables, and investigated consumer awareness, interest and perception of these products in the Indiana test market. |
Mendeley readers
The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 31 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 9 | 29% |
| Student > Master | 6 | 19% |
| Other | 5 | 16% |
| Professor > Associate Professor | 2 | 6% |
| Student > Ph. D. Student | 2 | 6% |
| Other | 4 | 13% |
| Unknown | 3 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 7 | 23% |
| Medicine and Dentistry | 7 | 23% |
| Nursing and Health Professions | 4 | 13% |
| Environmental Science | 2 | 6% |
| Chemistry | 2 | 6% |
| Other | 4 | 13% |
| Unknown | 5 | 16% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 May 2021.
All research outputs
#5,446,994
of 25,374,647 outputs
Outputs from Harm Reduction Journal
#653
of 1,119 outputs
Outputs of similar age
#27,306
of 122,082 outputs
Outputs of similar age from Harm Reduction Journal
#6
of 7 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. Compared to these this one has done well and is in the 75th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,119 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 28.8. This one is in the 41st percentile – i.e., 41% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 122,082 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 71% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one.