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Comparing the quality of pro- and anti-vaccination online information: a content analysis of vaccination-related webpages

Overview of attention for article published in BMC Public Health, January 2016
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (74th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (61st percentile)

Mentioned by

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8 X users
facebook
1 Facebook page
reddit
1 Redditor

Citations

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33 Dimensions

Readers on

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123 Mendeley
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Title
Comparing the quality of pro- and anti-vaccination online information: a content analysis of vaccination-related webpages
Published in
BMC Public Health, January 2016
DOI 10.1186/s12889-016-2722-9
Pubmed ID
Authors

Gabriele Sak, Nicola Diviani, Ahmed Allam, Peter J. Schulz

Abstract

The exponential increase in health-related online platforms has made the Internet one of the main sources of health information globally. The quality of health contents disseminated on the Internet has been a central focus for many researchers. To date, however, few comparative content analyses of pro- and anti-vaccination websites have been conducted, and none of them compared the quality of information. The main objective of this study was therefore to bring new evidence on this aspect by comparing the quality of pro- and anti-vaccination online sources. Based on past literature and health information quality evaluation initiatives, a 40-categories assessment tool (Online Vaccination Information Quality Codebook) was developed and used to code a sample of 1093 webpages retrieved via Google and two filtered versions of the same search engine. The categories investigated were grouped into four main quality dimensions: web-related design quality criteria (10 categories), health-specific design quality criteria (3 categories), health related content attributes (12 categories) and vaccination-specific content attributes (15 categories). Data analysis comprised frequency counts, cross tabulations, Pearson's chi-square, and other inferential indicators. The final sample included 514 webpages in favor of vaccination, 471 against, and 108 neutral. Generally, webpages holding a favorable view toward vaccination presented more quality indicators compared to both neutral and anti-vaccination pages. However, some notable exceptions to this rule were observed. In particular, no differences were found between pro- and anti-vaccination webpages as regards vaccination-specific content attributes. Our analyses showed that the overall quality of pro-vaccination webpages is superior to anti-vaccination online sources. The developed coding scheme was proven to be a helpful and reliable tool to judge the quality of vaccination-related webpages. Based on the results, we advance recommendations for online health information providers as well as directions for future research in this field.

X Demographics

X Demographics

The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 123 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 <1%
Unknown 122 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 24 20%
Student > Ph. D. Student 16 13%
Student > Bachelor 16 13%
Researcher 12 10%
Student > Doctoral Student 9 7%
Other 20 16%
Unknown 26 21%
Readers by discipline Count As %
Medicine and Dentistry 19 15%
Social Sciences 17 14%
Nursing and Health Professions 16 13%
Psychology 7 6%
Business, Management and Accounting 4 3%
Other 22 18%
Unknown 38 31%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 June 2022.
All research outputs
#7,040,180
of 25,852,155 outputs
Outputs from BMC Public Health
#7,729
of 17,879 outputs
Outputs of similar age
#102,329
of 404,599 outputs
Outputs of similar age from BMC Public Health
#100
of 259 outputs
Altmetric has tracked 25,852,155 research outputs across all sources so far. This one has received more attention than most of these and is in the 72nd percentile.
So far Altmetric has tracked 17,879 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.6. This one has gotten more attention than average, scoring higher than 56% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 404,599 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.
We're also able to compare this research output to 259 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 61% of its contemporaries.