A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research
Article in Brain Informatics (November 2022)
The most recent citing publications are shown below. View all 22 publications that cite this research output on Dimensions.
Identifying the Effective Psychologically Motivational Factors in Neuromarketing: A Systematic Review
Article in Practice in Clinical Psychology (April 2022)
AN ECOLINGUISTIC ANALYSIS OF LINGUISTIC DISCOURSES IN ADVERTISEMENTS FRAME STORIES TO ENHANCE THEIR IMPORTANCE TO REPLACE NATURAL PRODUCTS
Article in Humanities & Social Sciences Reviews (March 2021)